Business Across Cultures: Effective Communication Strategies by Laura M English

By Laura M English

This article takes a business-case method of taking a look at cross-cultural enterprise practices and values, and the way those have an effect on foreign enterprise behavior. A task-based, self-explanatory textual content, this paintings attracts on scholars' serious considering abilities and may additionally enhance their oral talents.

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After being shown to a treatment table, he sits atop it and is soon approached by a physical therapist who inquires about his condition. The patient says he recently strained his shoulder, and also describes a knot on his elbow that has been bothering him for about 1 year. The therapist reaches out to physically examine the elbow. For the physical therapist at least, this is a familiar sequence of events, of the unproblematic, standardized nature Garfinkel (1967) called "practical accomplishments" (p.

In a similar way, a social frame characterizes a situation and distinguishes it from the broader context in which it is embedded. In Gestalt terms, the frame suggests what is to be considered figure and what to be treated as mere ground. Depending on the frame, participants may attend to or ignore certain aspects of the context in which they find themselves. The frame may also suggest when a situation begins and ends. As I see it, a frame makes it possible for participants to organize/classify their actions as overtures within a certain type of "happening"4 or goings on.

One result is less diagnostic information (Friedman & DiMatteo, 1979; Weston & Brown, 1989). With a series of observations and interviews, sociologist Todd (1993) revealed what five gynecology patients did not tell their gynecologist. The women admitted lying about their contraceptive use to avoid the doctor's disapproval or to mask their own embarrassment. Explained one patient: "I think he'd rather see me take the pill . . and so instead of getting into confrontations with him, because he's pretty strong willed .

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