By Jochen A. Siegle

Dieses Buch bietet einen umfassenden Einblick in die Online-Marketing-Praxis und -Aktivitäten von Rundfunkmedien im world-wide-web. Jochen A. Siegle festigt das bisher terminologisch wie wissenschaftlich noch schwache Online-Marketing-Gerüst und analysiert die aktuelle ökonomische sowie medienpolitische measurement der Rundfunkmedien als content material supplier und Werbeträger. Auf der foundation von qualitativen und quantitativen Erhebungen diskutiert der Autor rundfunkstrukturelle wie medienrechtliche Konsequenzen und beschreibt den Übergang vom eher textlastigen Informationsmedium web zu einem echten Rundfunkmedium.

By Ward Silver

You could be a lifesaver whenever you make new friends!
Find out approximately ham radio, organize to your license, and subscribe to the thrill!

Hams do cool such things as speaking to fogeys worldwide and aiding with communications in the course of emergencies. If hamming it up appears like enjoyable, here’s the news, together with licensing requisites and the way to establish a station. And if you’re already authorized, this booklet may help you begin sounding (and feeling) like a professional!

The Dummies means
Explanations in undeniable English
"Get in, get out" information
Icons and different navigational aids
Tear-out cheat sheet
Top ten lists
A sprint of humor and fun

Discover how to...
* comprehend ham jargon
* speak at the air
* arrange for the license exam
* arrange a radio shack
* assist in an emergency or normal disaster
* Be a ham at the cross

By Steve Ford

By John B Brennan

By Hadley Cantril

On Halloween evening 1938, Orson Welles broadcast a radio version of the H. G. Wells myth, The battle of the Worlds. What listeners heard sounded so practical that no less than 1000000 have been nervous by means of note that ''strange creatures'' from Mars had landed in valuable New Jersey and have been ''unleashing a perilous assault.'' numerous thousand have been so terrified they bumped into the streets, drove away of their autos, or known as the police for info approximately the right way to break out. Why did such a lot of panic while the conditions mentioned have been so unbelievable? that's simply the query Hadley Cantril, then a tender social psychologist, got down to solution. utilizing a mixture of examine equipment, Cantril indicates that the effect of the printed had much less to do with what went out over the air than with the ''standards of judgment'' humans did or didn't use in comparing what they have been listening to.

By Ulrich Rohde, Jerry Whitaker

The most recent in DSP, mobile, and software program radio layout From reception fundamentals to state of the art software program radio layout, Communications Receivers, 3rd variation brings you a storehouse of task-simplifying and task-clarifying info, examples, and guidance. Written through famous specialists Ulrich Rohde, Jerry Whitaker, and Andrew Bateman, this advisor covers every little thing from entrance finish structures to frequency turbines and controllers. issues are completely illuminated for you with enormous quantities of illustrations, diagrams, and mathematical equations. You’ll research the foundations and practices interested in receivers and receiver structures, antennas and antenna coupling, amplifiers and achieve regulate, mixers, frequency, oscillators, demodulation and demodulators, electronic sign processing, and masses extra. observe for your self why this source has been prized via versions via pros and hobbyists for its ready-to-use insights at the idea and layout of every kind of communications receivers -- together with shortwave, army, broadcast, and direction-finding. This newly revised variation good points: Advances in DSP, mobile, and software program radio layout info on designing, working, specifying, fitting, and protecting all types of receiver in universal use particular layout methods, circuit examples, and part specifications aid with microprocessors and common sense units assurance of vital pulse and information working modes greater than 250 illustrations and diagrams convenient reference fabric in tables, charts, and figures extra!

By Michael A. Krysko

Interwar period efforts to extend US radio into China floundered within the face of incorrect US guidelines and methods. located on the intersection of media experiences, expertise reviews, and US international relatives, this research frames the ill-fated radio tasks as symptomatic of an more and more afflicted US-East Asian dating earlier than the Pacific conflict.