Critical Corporate Communications: A Best Practice Blueprint by Langford-Wood N., Salter B.

By Langford-Wood N., Salter B.

Potent conversation lies on the middle of each profitable enterprise. All solid verbal exchange comprises an effective trade of knowledge, either internally and externally. moreover, understanding what and the way to exhibit a message is both very important. Proliferating tools of communique, e.g. electronic mail, fax, cellular, web, mobile, verbal and non-verbal exchanges, widen the variety of decisions, and in addition raise the possibilities of selecting an irrelevant channel for buying your message across.Real-life examples illustrate top and worst perform in verbal exchange. A communications audit can be supplied, having a look intimately at which varieties of conversation at present paintings, the place info is drawn from and its credibility and using diversified channels. The audit will most significantly offer a benchmark for firms to calibrate their current and destiny good fortune. A pattern audit reaction is usually included.Mid- to senior point executives, owner-managers, specialists, running shoes and advisers will locate this an necessary consultant.

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A communications strategy needs to encompass many things if it is to be successful, and needs to be developed, implemented and run by the communications department in close liaison with all other areas of business. For a start it needs to reflect a culture in which values are Langford-Wood pages REVISE 22/8/02 11:16 am Page 45 Internal Communications 45 of more importance than mere words mouthed as in a mission statement. But most importantly a consistency of communication across the company is vital if messages are to be trusted and people are to understand and play their full role in any changes that will affect both themselves and the company.

I understand the company’s goals and priorities. The company has a good reputation in Europe. I am confident in the future of the company. Senior management does a good job of managing the company overall. My function is well managed. I feel loyal to the company. My manager makes me feel involved and consulted. My manager gives me recognition for good work. My manager helps me do a good job. My manager treats me with respect. I like my job. My work is interesting and challenging. I have the resources I need to do my job.

So one of the main roles of an HR manager is to organise the training of managers in interpersonal skills and communications and then to put in place systems, which allow good management and communications to take place. I feel many people can go through virtually anything as long as they know what is happening and feel they have a place and Langford-Wood pages REVISE 40 22/8/02 11:16 am Page 40 Critical Corporate Communications they belong within the company. People in adversity are frightened that something is going to happen, and living with ambiguity is a hard thing to do.

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