Options, Futures and Other Derivatives (6th Edition) by John C. Hull

By John C. Hull

</B> Designed to bridge the distance among conception and perform, this winning publication is thought of as "the bible" in buying and selling rooms in the course of the global. <B> The books covers either derivatives markets and possibility administration, together with credits threat and credits derivatives; ahead, futures, and swaps; assurance, climate, and effort derivatives; and extra. <B></B> For techniques investors, suggestions analysts, probability managers, swaps investors, monetary engineers, and company treasurers.

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Extra resources for Options, Futures and Other Derivatives (6th Edition)

Sample text

Eine zu optimistische Planung in einem Unternehmen, welches sich zum Zeitpunkt der Planung in einer guten wirtschaftlichen Ausgangslage befindet, kann ihren Grund darin haben, dass die Erwartungshaltung des Kapitalmarktes eine Volatilität in der Ergebnisentwicklung kaum zulässt und dieser Druck auf kontinuierliche Ergebnisverbesserung sich in der Planung niederschlägt. Zu optimistische Planungen führen auf jeden Fall zum Verlust der Glaubwürdigkeit mit negativen Folgen vor allem bei Investoren, Finanzanalysten und Kreditgebern.

Natürlich müssen einmal geplante Prozesse immer wieder kritisch auf mögliche Verbesserungen überprüft werden. „Make or buy“ und Partnerschaften: Wenn man den Kern des Geschäfts festgelegt und das notwendige Geschäftssystem aufgezeichnet hat, muss man sich überlegen, wer nun die einzelnen Schritte am besten ausführt. Aktivitäten, die außerhalb des gewählten Fokus liegen, sollten Dritten übertragen werden. Aber auch unterstützende Tätigkeiten innerhalb der neuen Unternehmung müssen nicht unbedingt alle selbst ausgeführt werden.

Also muss man dafür werben: Auffallen, informieren, überzeugen und Vertrauen schaffen sind Aufgabe der Kommunikationsverantwortlichen. Sie müssen dem Kunden den Nutzen des Produkts oder der Dienstleistung nahe bringen, und sie müssen den Kunden davon überzeugen, dass das Angebot sein Bedürfnis besser abdeckt als das Angebot von konkurrierenden Firmen oder als alternative Lösungen. Leitfragen: Marketing und Vertrieb • Welche Preisstrategie wählen Sie – Penetrationsstrategie oder Abschöpfungsstrategie?

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